When we were children, ‘potliwalas’ from weaving villages came to houses, the aunts and neighbors gathered to buy, those days looked like a festival. The time is gone, the potliwala’s small business is taken away, traditional jobs are lost and so are the real handmade cloths, as the app based purchases and economy took the center stage !
About Kalakari India :
Kalakari India (KI) is a social impact clothing brand. The brand is aimed to find online and non traditional marketing channels for the Hand loom, Handicraft for the artisans, weavers, Hand block printers, painters and traditional art, cloths and weave makers of Indian Subcontinent. We do not act as the
middleman, we act as enablers to partner with the brand story of the craft maker and aim to transform communities and lives.
Kalakari India, guides, provides and finds the online selling opportunities through market places and its own platform for the fabric, arts and crafts makers and makes the products discover able, reachable, affordable and easy to purchase from various online platforms.
The brand focuses on natural exotic fabrics including various plant based fabrics, cruelty free silks, natural colors & dyes and heritage fabric art forms of India and all things sustainable.
To nurture the hand loom, handicraft and artistry of local communities and make various art forms commercially viable protecting the artisans interest. Shift the focus from machine made to Geographical Indication exclusives.
Our Vision :
To provide a sophisticated platform for hand made art forms at all online, offline, domestic and international spaces.
The Objective :
To generate employment at every stage of the journey and impact lives, and to conserve and generate demand and selling opportunities for the crafts man who are dependent primarily on the art fairs, crafts markets and often get exploited by the middleman, while acting as enablers alone.
The Focus Areas:
Kalakari India’s focus areas are not restricted to any particular art form, in fact,Kalakari India celebrates the diversity and experiments through the several heritage art forms. Kalakari India’s prime focus though always remained to bring out the best of the textile heritage and art forms.
Its a known secret that coming from that region, our heart lies in Block prints of Bagh and weaves of Chanderi and Maheshwar (Madhya Pradesh, MP) from the central part of India.
The Philosophy :
We at KI, celebrate the handloom and handicrafts. We are very much intrigued by the beauty of the traditional dyeing and printing and preserving the tradition of the cloths making though the traditional ways. May it be a hand weaved cloth or a handloom knot, passed on from one generation to another, or a block printing technique using colors made of vegetables, flowers or a dyeing technique using multiple mud layer and leaves.
The Product :
Our range of fabrics have offerings from organic cloths, different plant based fibers,cruelty free silks, and are either purely handmade or a mix of a machine spun based cloth and hand crafted for colouring and dying creating beautiful fabric handicrafts. The fabrics are sourced from small weaver communities and families, traders are not encouraged to participate in what we call as ‘trade and art restoration'. For our buyers, our focus area is to enable them to own a piece of this rich fabric heritage at realistic affordable pricing. We believe in #realfabricrealpeople and live by the mantra of encouraging the
naturals in the fabric space. We hence, collaborate with communities, for sourcing, real people to wear handmade fabrics, and keep it #real !
Where can one find the products : On every marketplace like Myntra, Flipkart, Amazon and soon to be our own platform www.Kalakariindia.com
Your help, social presence and a word would always be of a great value for the various ‘fabric artists' who are loosing jobs to fast changing market dynamics.
Look forward to hearing from you.